Overview
Not just an event venue, but an experience to last a lifetime. Legacy at Oak Meadows is a rustic event venue space located in Pierson, Florida. It features an open air barn, a summer kitchen, and a verdant surrounding property. Whether celebrating a wedding or holding an event public or private, Legacy at Oak Meadows is dedicated to providing its customers with an unforgettable experience.
Target Audience
Most people who are interested in renting this venue are between 23 to 45 years old. A lot of women love the venue's luxurious and feminine style, according to the client, but they wanted a timeless yet modern logo which appealed to both men and women.
The Process
After referencing photos of the venue and surrounding grounds, I decided to draw inspiration from the pastoral landscape. As the property was formerly a thriving farm, I wanted to create a subtle nod to its heritage. Three custom fonts surround the icon, creating a sense of elegance, balance and timelessness.
In addition to the logo, I designed a brand guide for the new design. Using photography provided by the client, I designed an elegant presentation which embodies the timeless aesthetic of the brand refresh.
