Overview
5 Oceans is a consultancy based in the Middle East (but working globally) working in marine ecology/biodiversity (survey driven), advisory / expert, and restoration ecology services. They were seeking to rebrand due to a division of their services and former brand, under Five Oceans Environmental Services (5oes) so that their land-based activities versus marine work will now be branded separately.
5 Ocean's target audience is a sweet spot between academic levels of scrutiny and scientific investigation and commercial (construction/engineering/tourism project) timescales. They wanted their mission of ocean protection and enhancement through innovative practices and applied science to be communicated in an elegant way with the rebranding.